Wolf played himself as a heartless plutocrat: kicking cripples, burning down orphanages and other hijinks. His line, "Goddamn those gypsies and swarthy-types!", became a national catchphrase.
Both the show and Lake himself came to an abrupt end when he was shot to death live on the air by his wife, Lady Quim of Vulgaria. Lady Quim took over the timeslot herself, changed the title to The U.S. Steel Hour, and enjoyed much success, as well as a few cabana boys.